Meet Your Coach

Agency Operations Specialist Jessica Yarbrough, CIC, CISR, AFIS, IA-MBA

I don’t just teach on operational excellence — I’ve built it in the real world. My career grew from CSR to COO in under a decade, and today, I’m the first female owner of an agency founded in 1915. Under my leadership, our firm has been named a Best Employer in North Carolina every year since 2023 and earned the prestigious Best Practices Agency designation from Reagan Consulting in 2025. Now, I help other agency leaders build the kind of business where technology amplifies people, processes strengthen culture, and growth stops being accidental — and becomes inevitable.

Who I Help

  • Agency Networks

    Associations and aggregators work with me to provide support for large scale projects like system conversions and to teach leadership development and change management skills to their members.

  • Agency Owners & Operations Leaders

    I offer training and coaching for Principals, Owners, Operations Managers, VPs of Operations, and Directors of Operations who are ready to uplevel their skills for greater impact.

  • Other Industries

    The skills I've developed in the insurance industry can be applied nearly anywhere. I coach leaders in all industries on strategies to increase the effectiveness of their operations.

What I Teach

The principles every high-performing agency needs to operate with clarity, efficiency, and momentum.

  • Essential leadership development, change management, & sales skills that ops leaders must have in today's fast-paced, tech-driven world

  • My proven framework for tech adoption that gets ROI + your team's enthusiastic buy in

  • How to attract, develop, & retain top talent by creating a workplace where high performance and wellbeing coexist

Core Values

Underlying all my work is a series of core beliefs that guide what I teach:

  • BE RESPECTFUL: All people have inherent value because they are made in the image of God and should be treated as such

  • ALIGN EFFORT AND REWARD: Hard work with results should produce positive return according to the value created

  • THINK AHEAD: Foresight is essential! Anticipate how today’s actions will compound over time in order to make wise decisions

  • ALWAYS GET BETTER: There is unlimited opportunity to make improvements everywhere, and we should do what we can do realize that potential

  • REMEMBER THE NOBILITY OF WORK: God’s perfect design for humanity even before sin entered the world is that we are to work hard to provide for ourselves and others, steward His creation, and produce results

Book Me to Speak at Your Event

I deliver practical, actionable sessions on operations, technology, culture, and leadership that agency audiences can apply immediately.
Book a Speaking Engagement

Join a Group Coaching Program

You don’t have to figure out operations, culture, or tech adoption alone. Join a group of leaders facing the same challenges, solving them together, and implementing proven frameworks with expert support.
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More Options

Visit the link below to view more course and product offerings. Come back often as I am developing more resources all the time! If you have an idea for a training that you don't see offered, please let me know.
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